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New product introductions are a costly process and require industry specific expertise. Categories like Snack Foods, Dairy, Deli, Bakery and Frozen Food all have different logistics requirements and demand a different marketing strategy.


Logistics

Food Chain Management-Supply Logistics

Supply Logistics Management
Supply Chain Management (SCM) breaks down the processes involved in acquisition of raw materials, food production, and transportation management through distributors and global logistics channels. The team has to be involved with all aspects of, food processing, food processing equipment, food packaging all the way through delivery to the food retail market. Decisions that save money in packaging may wind up costing more in freight and storage. New food processing equipment can increase labor costs if it causes a bottle neck in other areas of the plant. We examine your operation with the big picture in mind and then coach management with possible alternatives that may improve chain strength and reduce overall costs.


Food Sales

Food Sales Management Training

Production-Manufacturing

Great ideas for products that fill a need for consumers remain great ideas until the consumer actually purchases the product and uses it. In order to get to that point, it must be sold to the retailer and a distributor who then sell it again until it reaches the consumer. This requires a Sales team that not only understands the product but also understands the channel in which they are operating. The decision also needs to be made as to how to structure the sales team.

Which is better suited for your organization, a direct sales force, a broker network or a combination of both? There are advantages and idiosyncrasies with each. Our program analyzes your needs in light of your business plan, considers the strengths and weaknesses of your current sales team and develops customized recommendations with the big picture in mind.

Since Supply Chain Management integrates all functions involved in the process, it naturally requires all team members to be on the same page. Our leadership training programs directly impact our “train the trainer” programs designed for the management team. Sales presentations are carefully crafted to help deliver a consistent message across all customer touch points, which are followed with management training and sales training sessions to add consistency throughout the organization. We often help assemble seminars, online training programs and recruiting specifications to ensure you are hiring the right individuals to deliver your message.

Coaching

Coaching for Food Industry

Marketing Sales Training Courses

SPECMARK’s program of Coaching and Leadership Training will get you going in the right direction. We use a “Hands On’’ approach to consulting -recommendations are not the end of our relationship, but in most cases the beginning. Coaching at all levels is available which include sales management, broker management, the development of sales channels, interview and hiring techniques and other custom programs. If requested, we will accompany the sales team on initial presentations, analyze the customer’s reaction and re-develop the presentation for that customer based on the results.