

Great ideas for products that fill a need for consumers remain great ideas until the consumer actually purchases the product and uses it. In order to get to that point, it must be sold to the retailer and a distributor who then sell it again until it reaches the consumer. This requires a Sales team that not only understands the product but also understands the channel in which they are operating. The decision also needs to be made as to how to structure the sales team.
Which is better suited for your organization, a direct sales force, a broker network or a combination of both? There are advantages and idiosyncrasies with each. Our program analyzes your needs in light of your business plan, considers the strengths and weaknesses of your current sales team and develops customized recommendations with the big picture in mind.
Since Supply Chain Management integrates all functions involved in the process, it naturally requires all team members to be on the same page. Our leadership training programs directly impact our “train the trainer” programs designed for the management team. Sales presentations are carefully crafted to help deliver a consistent message across all customer touch points, which are followed with management training and sales training sessions to add consistency throughout the organization. We often help assemble seminars, online training programs and recruiting specifications to ensure you are hiring the right individuals to deliver your message.
Coaching
SPECMARK’s program of Coaching and Leadership Training will get you going in the right direction. We use a “Hands On’’ approach to consulting -recommendations are not the end of our relationship, but in most cases the beginning. Coaching at all levels is available which include sales management, broker management, the development of sales channels, interview and hiring techniques and other custom programs. If requested, we will accompany the sales team on initial presentations, analyze the customer’s reaction and re-develop the presentation for that customer based on the results.