Food Products Marketing
Business Planning, Executive Coaching & Leadership Training
Business management requires a strategic planning expert to develop a marketing plan that keeps your company focused on the goals of your business plan.
Why do I need a Marketing plan?
A successful marketing plan is an integral part of the business plan and is developed as a component of the overall business plan. A good marketing plan will develop programs that are synergistic with the business plan and not deviate from your core goals. Whether you are launching a business startup or an existing company looking to expand, Specialty Marketing Services offers comprehensive leadership training and sales coaching for your work force and your management team.
Supply Chain Production, Manufacturing, Food Packaging
To understand the big picture of Supply Chain Management, allow us to define logistics management. Over simplifying it, a supply chain is a system of all activities and resources involved in bringing products from suppliers to customers. This starts with sourcing of raw materials, includes production, manufacturing, supply logistics, operations and food distribution. Each step along the chain is examined not only in light of its own effectiveness, but also in terms of the effectiveness of the overall chain. In many cases increasing the costs at one link in the chain will affect a more substantial decrease in costs at other links which translates to an overall reduction of cost for production.
Each category is unique. Packaging for cereal products or bakery products have different production, manufacturing systems than, frozen foods or food snacks. It is too easy for a manufacturer to develop tunnel vision within their category and miss many opportunities. Specialty Marketing Services can teach you how to “think outside the box” allowing you to better manage the supply chain.Private Label Products
Private Label Products for easier Entry to Grocers’ Shelves
An alternative to costly introductions of new items is private label food products. With private label introductions you are often not concerned about slotting allowances and constant promotions. Many private label manufacturers also don’t need to develop their own the packaging. They are usually protected by a contract which limits their liability.
While the benefits of lower costs and limited liability are the advantages of producing private label, the key disadvantage is you don’t have a brand franchise which makes you vulnerable to discontinuation, should your customer have a better offer. Not all supermarkets and club stores have the same requirements for private label products. There are many differences in quality requirements and many have fees involved in their private label programs. Specialty Marketing Services has a history of private label programs, allowing us to share the knowledge of where to find and how to develop a private label for you.