Specialty Marketing Services, Inc.
Food Products Marketing
Food Products Marketing
SPECMARK provides “Hands On” consulting that meets the challenges of bringing new retail food products to market. By focusing on the entire company, our Food Marketing programs tie in Sales Training and Supply Chain Management.
CONSULTING
With over 12,000 new food products introduced each year and limited shelf space at the store level, it becomes critical that you not only have the right product but also the right marketing plan. Food Products Marketing is our expertise and we have successfully introduced products new to market to retail Grocers and Club Stores throughout the country. It is not enough that your product is unique and fills a void for the consumer. Your business marketing and strategic planning must convince the retailers that your new product deserves to have their shelf space. Your food consulting division of SPECMARK will deliver these results.
TRAINING
Getting the retailer to accept your product requires a strategic sales plan and the organization to carry it out. To be effective, your sales force must fit the personality of your company. A used car salesman’s technique will not work with a buyer for a major supermarket chain. It is a different type of selling. SPECMARK offers leadership training, sales management training, broker management programs, “train the trainer” coaching and sales training for profits. Our Supply Chain Management Programs involve much more than supply logistics and grocery and perishable food distribution. We strategically and systematically examine all interlocking business functions from raw materials to the end user and develop tactics to effectively coordinate these functions.
PLANNING
In the beginning there is a business plan. At first it is just an idea which needs to be developed. Once developed it becomes the guide that keeps you focused. As your company grows, all your key decisions will be made with the consideration of how it fits the plan. Your strategic planning and business management decisions will all be to support the Business Plan. Steven Shaw of SPECMARK is your strategic planning expert. With over 30 years in the food industry, his business management expertise will bring your company solid results. Steve brings executive experience with both Fortune 500 Companies and small entrepreneurial businesses. We can help you write a customized business plan, regardless of company’s size.
Food Industry Consulting, New Products Marketing
With over 12,000 new food products introduced each year and limited shelf space at the store level, it becomes critical that you not only have the right product but also the right marketing plan. Food Products Marketing is our expertise and we have successfully introduced products new to market to retail Grocers and Club Stores throughout the country. It is not enough that your product is unique and fills a void for the consumer. Your business marketing and strategic planning must convince the retailers that your new product deserves to have their shelf space. Your food consulting division of SPECMARK will deliver these results.
TRAINING
Logistics Management, Leadership & Sales Training for Profitability
Getting the retailer to accept your product requires a strategic sales plan and the organization to carry it out. To be effective, your sales force must fit the personality of your company. A used car salesman’s technique will not work with a buyer for a major supermarket chain. It is a different type of selling. SPECMARK offers leadership training, sales management training, broker management programs, “train the trainer” coaching and sales training for profits. Our Supply Chain Management Programs involve much more than supply logistics and grocery and perishable food distribution. We strategically and systematically examine all interlocking business functions from raw materials to the end user and develop tactics to effectively coordinate these functions.
PLANNING
Food Industry Business Planning Expert
In the beginning there is a business plan. At first it is just an idea which needs to be developed. Once developed it becomes the guide that keeps you focused. As your company grows, all your key decisions will be made with the consideration of how it fits the plan. Your strategic planning and business management decisions will all be to support the Business Plan. Steven Shaw of SPECMARK is your strategic planning expert. With over 30 years in the food industry, his business management expertise will bring your company solid results. Steve brings executive experience with both Fortune 500 Companies and small entrepreneurial businesses. We can help you write a customized business plan, regardless of company’s size.